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My business doubled this year. Now I'm building the team around it.

One agent per market across the Triangle and the coast. Early means first pick.

Hiring one per market Rich Burghgraef
0%Of my buyers close on time using our full preferred team
0×Growth year over year, in a market nobody calls easy
$0What our in-house transaction coordinator costs you
0+Years coaching sales teams before real estate
Keep going
Why this exists

I'm the bottleneck in my own business. There's more capacity in what I built than one person can run.

Lead sources, a relocation system, a vendor bench, marketing that runs whether or not I'm awake. All of it already working, all of it waiting on people.

So this isn't a job posting. It's the whole thing laid out, in detail, so you can decide for yourself.

Where we go first

One agent per market.

Your market is a home base, not a fence. Leads from it route to you, and you still follow your clients anywhere they land.

These come first because that's where the business already is. Whoever moves first gets the pick.

Priority

Cary & Morrisville

Highest activity, heaviest relocation traffic, closest thing we have to a home field.

Priority

Apex & Holly Springs

New construction volume and builder relationships already in place.

Priority

Raleigh

The biggest pool in the Triangle, and the one we can't give enough attention to.

Priority

Eastern Wake

Knightdale, Wendell, Zebulon. Active listings now, growth curve still early.

Priority

Johnston County

Clayton and Smithfield. Affordability is pushing buyers east.

Opening next

Wilmington & Brunswick

The coastal side, where plenty of our Triangle clients buy second.

DurhamChapel HillWake ForestFuquay-Varina GarnerChatham CountySanford

Next as we grow. Don't see your town? Tell me anyway.

Rich Burghgraef at one of his listings
In case we haven't met

Twenty-five years of this before I sold a house.

Dad in sales, mom in real estate, raised in New Jersey where people tell you exactly where you stand. Before real estate I led national sales teams and spent eight years coaching business owners as a Vistage advisor.

Then Sales Director at Keller Williams and eXp, where recruiting and coaching agents was the actual job. The coaching part of this page isn't a new idea I'm trying on you.

Full background on LinkedIn
2017Licensed REALTOR®, broker and team leader
25+ yearsLeading and coaching sales teams
AuthorClosing the Deal, Encouragement Press 2007
3 generationsBack to the first woman in the New Jersey MLS
What you walk into

Built already. None of it a plan for next quarter.

Transaction coordination

In house, covered by me, applied to your files. The biggest block of time you get back.

A marketing manager

Social, video, listing marketing, print. A shared team resource, with bigger custom projects scoped as projects.

Lofty CRM and website

Running day one. Custom workflows built when you ask for them, so ask.

A vendor bench

Lender, inspector, attorney, stagers, movers. They answer because the relationship already exists.

Builder relationships

New construction reps who already know us. It changes how your client gets treated.

Ads and video, on request

Campaigns and a series in your name, planned with you rather than handed over as a template.

LPT & Lofty pipelineRelocation clientsNational referral network Community partnershipsListing trafficOpen housesVendor referrals

Where opportunity comes from. Inside your market, you're the one running it.

Rich Burghgraef with Hunter Boyd, preferred lender
Hunter Boyd, Sherry Riano Team at Developer's Mortgage. Part of the reason that 98% holds up.
Rich Burghgraef with an inspector from Nest Egg Home Inspections
Nest Egg Home Inspections. You meet the whole bench in week one.
Client-facing material

A whole library with your name on it.

City guides, relocation packets, buyer timelines, seller worksheets. Every piece co-branded to you, so what lands in your client's inbox carries your name and photo.

Most agents spend year one building this. You'd spend year one using it.

Apex City Guide cover
Apex City Guide
Holly Springs City Guide cover
Holly Springs City Guide
Raleigh City Guide cover
Raleigh City Guide
Moving from Washington DC to the Triangle guide
Moving from Washington DC
Building or Buying New Construction guide
New construction buyer's guide
Triangle town-by-town property tax comparison
Town-by-town tax comparison
Cash-to-close worksheet
Cash-to-close worksheet
Seller net sheet
Seller net sheet
Listing Packages menu with four tiers of service, rates hidden

Rates hidden here. You'd get the real one.

The one most agents never build

A listing presentation that sells your services for you.

Four tiers, laid out plainly, so a seller chooses a level of service instead of negotiating you down on a number. Most agents walk into a listing appointment and wing it. You'd walk in with this.

Relocation · 6

  • Moving from New York & New Jersey
  • Moving from Washington DC
  • Moving from Los Angeles
  • Moving from Charlotte
  • NC new resident checklist
  • Where to stay while you search

Buying · 6

  • New construction buyer's guide
  • Buying from out of state
  • Inspection response guide
  • Cash to close worksheet
  • Triangle town tax comparison
  • Due diligence & earnest money explainer

Selling · 5

  • Listing packages menu
  • Pre-listing prep guide
  • First 14 days pricing guide
  • Seller net sheet
  • Showing day checklist
Rich Burghgraef at a listing
The hands-on part

Closest thing to your own coach.

One-on-one time, strategy on live deals, and a broker who picks up the phone. We'd build around how you actually sell rather than handing you my script.

We're remote, which surprises people given how involved I am. No office you have to sit in, no floor time, no desk fee. Hands-on means available, not looking over your shoulder.

What that coaching is actually like
“
He was able to find out what area I was weak in and help me overcome it. If you're looking for someone who can get your sales up and teach you how to improve overall, I'd call Rich. He knows how to listen and tailor his skills to help you.
Sid RothenbergCo-Founder & CEO, Reliable Information Technology · worked with Rich as a client
about four hours about two hours The Mountains Asheville · Boone The Triangle Raleigh · Durham · Cary The Coast Wilmington · Brunswick
Room to grow

The rest of the state is open.

Not everybody dreams about the beach. If the mountains are more your thing, that's open too. On the coast you'd join something that exists; out west you'd build it with me.

Most team leaders call a second market competition. I'd rather you grow here than leave to do it.

Open what matters to you

The detail, if you want it.

Most recruiting pitches stay vague because vague is easier to defend. Everything's here instead, just folded up so you only read what you care about.

What happens to the business I already have?

Deals under contract

Depends on your current brokerage agreement, and it's different at every shop. We go through yours line by line before you give notice. I'd rather map it honestly than promise something I can't control.

Your database

Yours. It comes with you, goes into Lofty, and stays yours. If this ever stops working for either of us, you leave with it.

Your name on the sign

You'd market under Rich Burghgraef Realty with your name alongside. Bring us a seller and that listing carries a rider with your name and number, wherever the house sits. Those calls come to you.

How long the move takes

The LPT license transfer is usually days rather than weeks, and we handle onboarding with you instead of sending a link and wishing you luck. Paperwork, not a cliff.

What do the first 30 days actually look like?
01

Days 1 to 7

Set up, with someone doing it alongside you

  • License transfer to LPT, walked through together
  • Lofty built out, your database imported, pipeline rebuilt
  • Introductions to the TC, lender, inspector and attorney
  • Signs, headshot and marketing ordered in your name
02

Days 8 to 14

The machine gets pointed at your market

  • Team lead sources start routing your market's activity to you
  • We map how you like to work, then build workflows around it
  • Shadow a live buyer consult and a showing if you want the reps
  • Guides, vendor list and the full toolkit handed over
03

Days 15 to 21

Your marketing goes live

  • Bio, photos and profile published across site and social
  • Introduction campaign to the database and referral partners
  • Ad campaign or video series scoped if you want one
04

Days 22 to 30

Into a rhythm

  • Standing one-on-one on live deals and strategy
  • Your first files handed to the transaction coordinator
  • A straight 30-day review of what's working and what isn't
What's the split, and what does this cost me?

Two structures. One applies to opportunity that comes through the team's sources, one applies to business you generate yourself, and the second is deliberately built so growing your own book is the more rewarding path.

Both are competitive. I'm not publishing numbers on a page my competitors can read, and I'd rather give them to you straight in a conversation where you can ask follow-ups. Bring it up in the first five minutes. I won't dodge it.

What it costs you is a fair question too, so here it is. LPT charges a $500 annual fee and $195 per closed transaction. That's the brokerage, not me, and every LPT agent pays it. On the team side there's no desk fee, no franchise fee, no marketing fee, and no charge for the transaction coordinator. You'd cover your own MLS and REALTOR® dues the way you do now.

Fee structures change. Confirm current LPT numbers with me on the call rather than taking a webpage's word for it.

Is this buy side, list side, or both?

On the buy side

Lender, inspector and attorney introduced up front, which is where that 98% comes from. Co-branded city and relocation guides. Builder advocacy behind you at the table. Files handled by the TC.

On the list side

Full listing marketing produced in house: photos directed, feature cards, social, print and a landing page. A listing coordinator on the file. Pricing strategy worked through with me. LPT sends a property-specific marketing box for every new listing.

Worth being precise: the listing box and brokerage economics come from LPT, and any LPT agent gets them. Everything else here is the team.

Am I actually a fit for this?

Probably yes if

  • You're full time, or ready to be
  • You like working with buyers, and if you list too, better still
  • You want a market of your own to become the known name in
  • You're fine operating under the Rich Burghgraef Realty brand
  • You want systems handed over instead of assembled from scratch
  • You answer your phone and follow up without being reminded

Probably not if

  • You're shopping for a better split and nothing else
  • You need real estate to fit around another job
  • You want a separate personal brand while working our opportunities
  • You're hoping leads get handed over and close themselves
  • You want to be left alone entirely, in which case independent is a fine answer
Where are you in your career right now?

Three to nine months in

Licensed, maybe a deal or two closed, and the hard part has been finding anyone to work with. A home base gives you somewhere to become the local name, and you'd build your process alongside someone who already has one.

Buyer-heavy and experienced

You're closing already, and what slows you down is everything surrounding the selling. Coordination, a vendor bench that holds up, and marketing that runs without you.

Full service, book already built

You list and you sell and nobody needs to teach you. Bring the whole business. Your listings get the full treatment, your buyers get the machine, and none of how you operate has to bend.

One agent per market. The early ones get the pick.

Thirty minutes. Ask me anything, including the numbers.

A conversation, not a presentation. If it isn't a fit I'll say so on that first call and we'll both get on with our day.

Pick a time on my calendar

This stays between us

Your broker won't hear about it, and neither will your team lead or the agent sitting next to you. I've had a lot of these conversations that went nowhere, and not one ever got back to anybody.

Rich Burghgraef
Or just tell me where you're at

Goes straight to me, nobody else. I answer these myself, usually same day.

One agent per market. Priority markets still open.

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