The podcast for real estate agents who are done chasing cold leads and ready to build a business on the relationships that actually last. New episodes every week on every platform you already listen on.
New episodes drop weekly. Hit play below or jump to your favorite podcast app further down the page.
Every episode is a real conversation about the work. Sometimes it's Rich breaking down a system he uses every week. Sometimes it's Deborah unpacking what's actually moving the needle in real estate marketing right now. Often it's both, going back and forth with a guest who's seen things most agents haven't.
Hit subscribe wherever you listen so new episodes land automatically. And if you've got a topic you want covered or you'd be a great guest, there's a form for that below.
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Rich lives inside the real estate transaction every single day. Deborah lives inside the marketing that gets agents in front of the right people. Put them in the same room and you get the conversation most agents never get to hear.
Rich came into real estate in 2017 after 25 years in software sales. He's the broker and team leader at Rich Burghgraef Realty powered by LPT Realty, serving the Raleigh-Durham Triangle and the North Carolina coast. His whole philosophy on the show: do it right the first time, build relationships that last, stop chasing cold leads.
Deborah is the founder of Social Marketing Advice, an independent marketing shop that helps real estate pros, local brands, and community-driven businesses show up online without sounding like everyone else. She runs one of the Southeast's largest Facebook communities and brings a hyperlocal, honest, zero-fluff lens to every episode.
Rich sees the transaction. Deborah sees the marketing. Together they bring the conversations most real estate podcasts miss: the ones where the sales side and the brand side actually have to work together. If you've ever felt like your business runs on duct tape between those two worlds, this show is built for you.
Relationships beat leads. Every single time. This show is the long form proof.
Most real estate podcasts fall into one of two buckets. Either they're a highlight reel of someone's wins so you can go buy their course, or they're panels where nobody says anything specific enough to actually use the next morning. Huddle Up is neither.
Every episode is built around a topic that actually matters to a working agent. Time blocking. SOI strategy. Commission conversations in the new NAR world. New construction advocacy. Marketing that doesn't make you cringe. Post-closing retention. What a lender is actually seeing right now. The kind of stuff you'd talk about in a kitchen with three or four agents being honest about what works and what doesn't.
We started this show because we were tired of real estate podcasts that were 80% ego and 20% substance. We wanted the one we wish existed when we were starting out.
Rich & DeborahSome episodes it's just the two of us walking through a system we've used for years. Some episodes we bring in a guest who's seen things most agents haven't. A lender breaking down what's actually moving pre-approvals right now. An inspector talking about the issues blindsiding buyers. A top producer in another market being honest about their systems.
Every episode leaves you with one thing you can actually try this week. That's the bar.
If you see yourself in any of these, hit subscribe and you'll be in good company.
You got your license in the last year or two and you can't always tell if you're working on the right stuff. Your brokerage training is fine but it's mostly theory. Huddle Up gives you the real playbook from people already doing it, with marketing strategy baked in from day one.
You're closing deals consistently but you've hit a ceiling. Your systems are duct-taped and you know there's a smarter way to run this business that doesn't require you grinding any harder. Episodes on time blocking, retention, pricing, and marketing are built for exactly where you are.
Thinking about joining a team, building one, or switching brokerages. You want honest conversations about the real tradeoffs, not a recruiting pitch disguised as advice. That's a big chunk of what Huddle Up episodes get into.
Some of the best episodes started as a one-line email from an agent saying "hey, can we talk about ___ on the show?" or "I've got someone you should interview." If that's you, send it. We read every submission.
No pressure follow up, no "limited time offer." Just real conversations about real moves. Pick whichever one fits where you are right now.
LPT is the fastest growing brokerage in the country and it's built around the agent, not the brokerage's overhead. See the comp plans, the tech stack, the stock and revenue share piece, and whether the math works for your business.
If you're in the Triangle or coastal NC and you like the idea of LPT's platform with a proven playbook on top of it (dedicated TC, vendor network, marketing director, and somebody actually invested in your growth), let's talk about whether the team is the right fit.
Rich sends referrals to a small, vetted network of agents around the country. If you're outside the Triangle and coastal NC and you want to be the agent he sends people to when they're moving to your market, reach out. One partner per city, so it's worth a quick email to find out if yours is still open.