Your house deservesmore than a sign in the yard.
Most listings win or lose on pricing and launch week, before the first showing. We price it right, launch it like a product, and keep you updated every single week until it closes.
Every listing gets its own website.
Not just an MLS page. Every home we list gets a custom site with the full photo tour, a level-by-level layout, commute times, schools, a monthly payment calculator, a tour booking form and a feedback form for buyer's agents. Plus a matching flyer, social campaign, door hangers for the neighbors and a QR code on everything.
The full launch, every time.
Six steps from "thinking about it" to sold.
Pre-listing walkthrough
We walk your home with you and point out the easy fixes that add value, and the ones that aren't worth your weekend.
Pricing + strategy report
Comps, timing and the competition you're up against, laid out so it actually makes sense, so we pick a price we can defend.
Prep + stage
A staging consult, our prep checklist, and our vendor list for cleaners, painters and landscapers who actually call back.
Launch it right
Pro photos and video, your listing website, social, neighbor outreach and agent email blasts from day one.
Weekly seller updates
Showings, buyer feedback, online traffic and what the market's doing, every week.
Negotiate + close
We compare offers line by line, negotiate the terms that matter to you, and walk you to the closing table.
Every client gets The Rich List.
A lifetime membership to Rich's trusted local pros (with member perks), client events, monthly local picks and home value updates. Closing day is just the beginning.
Our current listings.
What sellers always ask us.
When is the best time to list?
Spring is busy in the Triangle, but the best time is when your home is ready and the competition near you is thin. We'll look at what's active and pending on your street before we pick a date.
Should I fix everything before I list?
No. Some fixes pay for themselves and some just eat your weekends. Our pre-listing walkthrough tells you which is which, room by room.
What will I actually walk away with?
Run our seller net sheet for a solid estimate after commissions, excise tax, payoff and closing costs. We'll fine-tune it with you once we know your price.
Is commission negotiable?
Yes, commissions are always negotiable and never set by law. We'll walk you through exactly what's included in our service and how buyer's agent compensation works today.
What if my home doesn't sell right away?
Then the Reboot Plan kicks in: we look at showing feedback, traffic and the competition, and adjust price, photos, marketing or incentives. You won't be left wondering what's happening.
Can I sell and buy at the same time?
Yes, and we do it a lot. We'll plan the order, the timing and the financing so you're not paying two mortgages or living in a hotel.
Thinking about selling? Let's talk strategy.
No pressure, no pitch. Tell us about your home and your timing, and we'll start with an honest conversation about price and what to expect.